Some Ideas I Have For Promotion Of Self And Business Ideas
YouTube is the new TV. People are cutting the cable lines and just streaming over the internet now days. I can speak for myself in that I hardly ever tune into to traditional news, If I do get traditional news it is through YouTube. YouTube and online media is powerful, especially for the younger generations. I am a fan of the business entertainment content that Ahmed Amwell (URL: https://www.youtube.com/@Ahmed.Amwell) puts out in Dubai. Used to you would have to get a TV contract from a major media station to be able to stream your life and what you do, now days you can just stream it on the internet.
My idea for self promotion and the business could come via YouTube, TikTok, and Instagram. Average monthly users for Instagram is 3 billion, YouTube is 2.85 billion, and TikTok is 2 billion. We could highlight my day in the life with a camera crew and video editors and post a couple times a month on all platforms mentioned above. This could be a separate dept or team from operations, finance/accounting, customer service, etc. Video, sound, stories, are powerful. They can entertain, influence, and promote things you want out there. I have watched Ahmed Amwell for awhile and have seen his channel grow. It is very impressive.
A lot of the success would come down I think to the entertainment content and how entertaining I am, the team is, and the production team. How can we make a precious metals trading business entertaining for the masses? Money, cars, homes, gold, transnational business, light geo political content, etc. I think these things sell, I think when combined with a good story line, a good production team, these get eyeballs.
Social media and online non traditional media is the future. Cable and legacy media is a dying breed. The power to create, make your own content, produce your own narrative or ideas is powerful. Could we pay for marketing firms to promote us? Sure, but I think organic audiences and organic growth is a lot more powerful if you are trying to create a ecosystem of fans and consumers.